A video about mortgage brokers has gone viral since its release three weeks ago.

The web ad from Mortgage Alliance entitled “AcciDances” went live on the company’s website Feb. 2 and has since been viewed more than 200,000 times, according to Louie Bettio, MAC’s brand champion. The video was unveiled to MAC brokers at the MAC National Kickoff Sales Rally, the previous week.

“The response from the Mortgage Alliance network and their customers, referral sources, lenders and their friends and families has been overwhelming” he said.

“We believed that we had created something special. Something that would make people smile and predispose them to our brand, but you never know how it will be received.

“To hit 200,000 views in just over two weeks exceeded all of our expectations.”

 

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