Mortgage brokers still provide the best support to consumers. That's the point being driven home by a mortgage lender's new campaign.
As MCAP's advertising campaign puts it, who after all, has the knowledge, experience and network to make rate comparison research and decode such layman-confusing terms as "Beacon scores" and "LTVs."
That’s why MCAP is launching another campaign – its second – to create a bridge between the brokers and consumers. The first was conducted in 2013 and mainly focused on the advantages of hiring a broker. For the first quarter of 2014, MCAP will banner the message that brokers remain the best partners for real estate hunters. Magazine advertisements, TV ads, pamphlets and flyers will be the platform for this campaign.
“MCAP has been running programs to help brokers promote their business to their clients and community for years,” Gino Tieri, MCAP VP for sales, says.“The program offers free tools that help them grow their brand.”
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