Canadians are open to new ways to manage their financial services but still value human interaction highly according to a new poll. Mortgage lender CIBC asked Canadians across all age groups for their views on banking technology and found that 67 per cent are open to using new innovations. Millennials (18-34) are most willing with 85 per cent open to new tech compared to 51 per cent of baby boomers.
Although tech is accepted by 76 per cent for its convenience, human advisors are still in demand with 66 per cent valuing a conversation for more complex matters.
CIBC’s David Williamson said that engaging with customers through digital channels allow a deeper relationship with the lender but noted: "even the most digitally-savvy client will look for an in person conversation when they have a bigger financial question on their mind."
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