Real estate agents will be able to use the new .REALTY internet domains from May, adding an alternative to a .CA or .COM, but should you get one?
Domain registrars are already accepting pre-registration for the names but if you are hoping to get a generic name such as Canada.realty or Ontario.realty, you may be too late as many of the most obvious options are already set at premium rates.
The latest domain adds to those real estate focused ones already available including .condos and .mortgage but consumers are usually more trusting of the more familiar domain suffixes.
A survey in 2016 by ICANN, which co-ordinates domains worldwide, found that 95 per cent of respondents rated ‘country’ domains such as .ca as most trustworthy, narrowly beating .com (91 per cent).
Are you looking to invest in property? If you like, we can get one of our mortgage experts to tell you exactly how much you can afford to borrow, which is the best mortgage for you or how much they could save you right now if you have an existing mortgage. Click here to get help choosing the best mortgage rate
More market watch: