Use actual photographers to shoot your properties, and avoid photoshop at all costs. This is the advice given by expert real estate agents and home owners to property developers as reported by the Canadian Real Estate Wealth Magazine.
The call for authenticity was triggered by the controversy surrounding the apparently photoshopped images of the Missisuaga Mansion. Slated for auction on January 26, the 18,000-ft.sq property in Ontario is expected to sell at $5.5 million or half of its original purchase price.
Sheetal Sidhu, sales representative with RE/MAX Real Estate Centre in Brampton, points out, “Most buyers look at pictures online before deciding on viewing a property and no one makes a purchasing decision based purely on images. Buyers hate having their time wasted and especially when they believe they are being fooled or deceived.”
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