ROYAL LEPAGE YOUR COMMUNITY
Richmond Hill, ON
- Top 20 team for volume and units sold
“Everybody thinks they can have a team and its going to be successful,” says Daryl King, “but it’s not as easy as it looks”
King, one of the first Realtors in Toronto to experiment with the team concept, has been one of the top agents in the GTA for decades and the staggering success of his 40-plus member team provides a number of lessons for anyone considering starting a their own.
A key component of King’s Royal LePage Your Community is its reliance on a strict division of labour. King realized at a young age that specialization was going to play a big part in any success he would have, so he began hiring experienced experts to fill each position. “It’s like going to the dentist,” he says. “You only see the dentist when you’re going to have an operation.” King’s team members – listing agents, buying agents, marketing experts and multiple personal assistants – adhere to their specific duties, allowing for a machine-like, system-oriented approach that maximizes the team’s efficiency.
King’s advice to realtors thinking of starting their own teams is to start slow and be realistic. He suggests starting with a part-time assistant and then adding team members as business increases. “You have to build up some credibility,” he says. “You have to build up your own experience and you have to make sure you can generate enough business for that team.”