Ajay Soni, President
Mortgage Brokers Association of British Columbia (MBABC)
Ajay Soni has used his position as President of the Mortgage Brokers Association of British Columbia to bring the organization to new heights, launching marketing initiatives that have raised the organization’s profile. “He is a marketing genius,” says MBABC CEO Samantha Gale. “He has launched our new MB logo, which is a mark of membership; bold new advertisements, which quantify for the public how much business mortgage brokers do; and a new television advertising campaign, which educates the public about what mortgage brokers do and why they should use one.” Soni has also created a consumer guide that will provide hard-hitting articles for the general public on mortgage issues. More than 100,000 copies of the guide will be distributed through local newspapers, major magazine publishers, home shows and industry professionals.