VERICO PREMIERE MORTGAGE CENTRE

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  • Top 10 brokerage by volume
Verico Premiere Mortgage Centre prides itself on allowing brokers and agents to build their businesses independently while fostering the kind of communication that enables them to work together for greater success.

“We’ve spent a ton of time in the last 10 years making sure that we understand the wants, the needs, the support that’s needed to help each of these guys,” says vice-president Kerri Reed. “I truly respect what each and every one of them does every single day – I have been there; I’ve done it myself. There’s a respectful business relationship that goes on, and I think that makes us very, very different from a lot of brokerages.”

Reed sees a challenge when it comes to agents being able to define their commission split relative to the sort of support they’re looking for. “There’s a really big disconnect there,” she says. “I’m quite certain that every single broker/owner would agree with me. It’s just one of the difficulties that comes along with running a brokerage.

“It’s a lot of work to grow, build and then support a brokerage of any size,” she continues. “As you continue to grow, whether it be from the inside out or from the outside and bringing it in, you’ve got to learn to work with what you have and figure out what else it is that you need.”
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