Verico My Better Mortgage
A broker at Barrie, Ontario-based Verico My Better Mortgage, Rachael Beemer has become a real success story in the industry, amassing $40 million in sales last year. That isn’t news to CMP readers, of course – she was named Broker of the Year for small brokerages at the Canadian Mortgage Awards last year.
Beemer is also well aware that for smaller firms to grow and add sales, the general public has to be aware they exist. As such, she was instrumental in instigating a successful radio campaign that significantly boosted Verico’s presence in her market.