Sotheby’s International Realty Canada
When Brad Henderson became the new president and CEO of Sotheby’s International Realty Canada in 2016, he was joining a company with a 273-year history in satisfying clients with extraordinarily high expectations. But Henderson felt no pressure taking over what is the largest Sotheby’s real estate franchise outside the continental US.
“I see it as unbounded opportunity,” he says. “Every day brings a different idea, a different avenue to explore.”
Henderson has been aggressive in his efforts to improve the company’s performance at every level. He has imbued the company’s management with a new sense of pride and purpose, confident that it will be passed on to individual agents. He has encouraged those agents to spend time at other Sotheby’s offices in order to find innovative solutions and strategies. Henderson has also implemented new methods for measuring success at the company, from revenue growth to agent performance, proving “that which gets measured gets done” is more than a cliché.
“We’ve always said that luxury’s an experience, not a price point,” Henderson says. “And our people truly live it.”