Sotheby’s International Realty Canada
After nine years with Macdonald Realty, Kim Craig made the switch to Sotheby’s International in January of 2016. Six months later, she and other Vancouver area luxury specialists were facing the fallout of the BC government’s new foreign buyer’s tax.
“There was definitely a step back, a collective holding of breath,” Craig says, “but to be honest with you, I think we’re starting to see a little boredom with it. People are starting to get back in.”
The Vancouver slowdown has had little effect on Craig’s business. She has recently sold properties in West Vancouver for $9m and $15m and is currently looking for a buyer for a $20m home on a 23,000sqft lot. Craig was drawn to Sotheby’s because of the company’s revered marketing capabilities, but she realizes that selling a high-end property ultimately comes down to agent expertise.
“The purchasing public has become very sophisticated, especially at the luxury end,” she says. “You have to be an expert on that house. You will be asked the questions and you have to be prepared to answer them.”