Royal LePage of Canada
Since 2005, Royal LePage has doubled the size of its business and tripled its revenues. Instrumental in that staggering growth has been Sandra Webb, the company’s senior vice president of marketing and communications. Her public relations strategy in 2016 generated 2.3 billion impressions, 60% more than Royal LePage’s nearest competitor.
Under Webb’s guidance, Royal LePage has grown in the eyes of the Canadian public to become an industry thought leader. Whether through its various market reports, media appearances or the ubiquity of its CEO, Royal LePage has become synonymous with education and advocacy.
“That’s the cornerstone of what we do,” she says.
Webb was at the forefront of Royal LePage’s first foray into providing web tools for agents and consumers almost two decades ago. She is now tasked with strengthening the profile of a 104-year-old Canadian institution.
“We are now the stewards,” she says, “the people who have to continue building this great brand.”