RE/MAX Group Four Realty
When Sarah Justason began selling real estate in Oromocto, New Brunswick in 2012, she faced an uphill battle posed by Canada’s Model Town – no billboards allowed.
With no traditional way to market herself, Justason, who began selling for RE/MAX in ’10 in Petawawa, Ontario, had to get creative. She started by branding the tailgate of her husband’s truck, turning it into a moving billboard that would be seen by thousands of military personnel – and a number of past clients – as he performed his duties at CDSB Gagetown. She also went back to a unique and proven homegrown strategy – recipe cards, which feature both a family recipe and a personal note about the recipe’s significance to the Realtor.
“It’s a really soft call to action,” Justason says. “I believe you have to give a little bit of yourself if you’re going to ask for something.”