New brand reflects "dynamic, knowledgeable and relatable" Realtors

The body representing real estate agents in British Columbia has a new look.

British Columbia Real Estate Association (BCREA) has unveiled its new logo and brand which it says is “dynamic, knowledgeable and relatable” like the Realtors it serves.

“BCREA’s revitalized brand really captures REALTOR® core values: relationships and professionalism,” said James Palanio, President of BCREA. “But it’s more than just a symbol. It’s also a tool that will help us stand out and increase awareness of how BCREA empowers BC’s real estate boards and enhances REALTOR® professionalism through advocacy, ongoing professional education, economic insights and standardized legal forms.”

The logo has hidden depths including four peaks to represent the four main property sectors - residential, commercial, agricultural, and industrial – but they also symbolise the rooftops and mountains of the province.

The lower half of the logo represents both a speech bubble and an open single quotation mark, symbolizing BCREA’s role in starting, facilitating and contributing to important conversations between real estate boards, Realtors, consumers, government and other partners.

The new logo will be followed by a new website early in 2019.

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