Equifax Canada joins Verified.Me

One of the leading credit bureaus has become a partner in the Verified.Me digital identity network.

Equifax Canada will work with SecureKey Technologies to help Canadians verify their identities securely and swiftly with a growing number of banks and other institutions already signed up to the service.

“Equifax will play an important role as an early adopter in the Verified.Me service,” said Greg Wolfond, Founder and CEO, SecureKey Technologies. “As our strategic relationship grows, we look forward to expanding a network that enhances consumers’ digital experiences, while protecting their right to privacy and providing them with greater control over their data.”

Verified.Me has been developed by SecureKey in cooperation with seven of Canada’s major financial institutions.

It enables consumers who already have a verified connection to one ‘trusted organization’ to verify their identities, create accounts and access services from another trusted organization without the need for multiple form-filling or document provision.

“In this age of digital online transactions, it is more important than ever that identification solutions be designed to enable Canadian consumers to conveniently and securely verify their identities,” said Tara Zecevic, Vice-President, Fraud, ID & Compliance, Equifax. “Verified.Me is that solution.”

Consumers can check their free credit score using the app, which is available for iOS and Android devices.

“Being consumer-consent driven, Verified.Me is about giving people more choice, security, control and convenience when accessing new services,” added Zecevic. “In an online environment, a provider needs to be confident that they are dealing with you. Verified.Me is an exciting new service that will not only help Canadians verify their own identities, it also

has tremendous potential in helping our business clients streamline their digital processes.”

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