A new series of videos will go behind-the-scenes of Canadian homebuying and feature real homebuyers’ conversations as they prepare for their biggest purchase decision.
RE/MAX’s #HomeGoals series will be hosted by YouTuber and social media personality Ashley Bloomfield and is scheduled to launch in October on the firm’s YouTube channel and promoted on Instagram.
"#HomeGoals is intended for Millennials, who have finally inherited the long-anticipated purchasing power that was previously held by Boomers," says Melissa Clemance, Director of PR & Communications at RE/MAX of Ontario-Atlantic Region. "We understand that in order to reach this younger home-buying demographic, we have to address the reality of present-day home ownership, which often includes compromise."
With a style familiar to reality TV fans, the series will include buyers taking home tours and the inevitable compromises and choices that real Canadians face when buying a home.
Participants featured in the five-episode series discuss their decisions in the context of the neighbourhood, their budgetary constraints and their liveability goals.
"We really see #HomeGoals as an educational endeavour that is being presented in an entertaining and relatable way," says Elaine Langhout, Director, Regional Advertising, RE/MAX of Western Canada. "We know Millennials are spending more time online researching home purchases, which is why we chose to host the series on YouTube – the second-largest Canadian search engine – complemented by the powerful visual storytelling of Instagram."
