JOE ROSATI

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JOE ROSATI,Broker Financial Group
CEO
BROKER FINANCIAL GROUP

As the CEO of Broker Financial Group [BFG], the channel’s newest network, Joe Rosati oversaw BFG’s joint purchase agreement with RMAI in 2016, which allows both companies to share technology, administrative resources, payroll, compliance and corporate relationships. “I think what it does for us is it gives us economies of scale as far as administration goes,” Rosati says. “We can leverage our efficiencies.”

Under Rosati’s leadership, BFG also embraced a technology known as Scarlett, which provides the nuts and bolts brokers need from end-to-end. “Technology is going to be the future of our industry,” Rosati says, “and those are the tools we need to give our brokers the ability to compete in the marketplace.”
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