Ron Lefebvre, Mortgage consultant, Pure Mortgage (Invis)
After his personal experience in obtaining a mortgage for his first home, Ron Lefebvre developed a passion for helping consumers navigate the home financing process. He formed Pure Mortgage, and today the brokerage offers a variety of financial services; Lefebvre hopes to add more in the future to better serve clients.
“Our focus is to ensure every single client that comes through the door is able to tell their friends or family about our services, and that we continue to grow through very high repeat and past client referral business,” he says. His team’s efforts landed Pure Mortgage on the list of finalists for Best Customer Service from an Individual Office at this year’s Canadian Mortgage Awards.
Outside of his brokerage, Lefebvre sits on the 20/20 Panel for the Real Estate Council of Alberta, as well as the RECA Mortgage Brokers Advisory Council.