Colliers International Canada
In six years with Colliers International in Vancouver, Casey Weeks has become known as the local expert in transit-oriented development in areas near Vancouver’s Sky Train lines. While this distinction may sound obscure, especially since Weeks has accumulated a great deal of experience in helping clients buy and sell a variety of income-generating commercial properties throughout the city, he feels honing in on a specific part of the market – “narrowing the focus of the business, not trying to do too many things” – is critical for a commercial agent looking to make a similar splash in the industry. Weeks says differentiating oneself comes down to “specialization in sales, and within that sales category specializing within specific geographies and markets so you become known as an expert in those areas”.
Weeks says referrals are the lifeblood of a commercial agent’s success –as in residential real estate – and that to generate those referrals an agent must “deliver on your commitments and exceed your expectations. Over the long run, that’s going to separate you from the pack.”