When Effi Barak first joined RE/MAX Integra as the company’s COO in 2014, his professional past included tech start-ups, KPMG and Whirlpool, but no real estate. His natural curiosity attracted him to the opportunity with RE/MAX, and he soon found himself enamoured.
“When I lifted the hood and started looking inside the industry, I was fascinated by it,” he says.
In his relatively short time with the company, Barak has been instrumental in leading the company toward its major goals: burnishing the company’s vision, increasing its market share and further improving the performance of RE/MAX’s agents through training initiatives and new technology, which Barak hopes will also enhance “the experience of clients at the moment of value creation – when the true business activities happen. That’s where we spend a lot of time investing our efforts.”