Engel & Volkers Binab Group
A robust Victoria market allowed a number of Island-based agents to have career-defining years in 2016, but few had a year like Jason Binab. Binab was Engel & Volkers’ No.3 agent worldwide in volume and its No.2 agent worldwide in sales in ’16.
“I just keep trying to raise the bar and make it more uncomfortable for people to keep up,” Binab says. “More advertising, more marketing, constantly changing so it’s tough for other people to imitate.”
A major component of Binab’s marketing strategy is video, which he uses not only to place his properties in the best light, but to communicate to his clients a sense of authenticity.
“I try to get in front of the people, so they see that I’m actually a person and not just someone in a magazine. When they see you on camera, clients can see what type of person you are. If you’re cheesy or salesy on camera, what are you going to be like in person?”
As inventory in Victoria is drying up at an unprecedented rate, Binab has adjusted his sales goals for the year. By concentrating on moving fewer properties at a higher average sales price, Binab hopes to generate more revenue while creating more time to spend with his family.