JIM BURTON,RE/MAX Infinity Realty
RE/MAX Infinity Realty
Conception Bay, NL

When Jim Burton purchased his RE/MAX Infinity office in 2014, it employed six Realtors. It now has 32 agents and is housed in a gorgeous new building. Burton says the key to the brokerage’s success has been inspiring his new hires to “not be comfortable unless you’re uncomfortable”. Most of these new hires are agents just landing their first jobs in the industry.

“One thing I tell the young agents is that we’re nesting in the gale. Our economy is going through a little bit of a storm, but when the sun shines, you guys are going to be extremely productive because you weathered through a tough economic time. There are great days ahead.”

Those days may be near at hand. As the Newfoundland market is down 18% this year, Burton says his team’s unit sales are up 50% compared to last year, with dollar volume up 30%.

Burton keeps his brokerage firmly in the public eye – and ear. In addition to printing its own province-wide magazine and supporting a number of charitable causes, RE/MAX Infinity is behind one of Newfoundland’s most popular weekly radio shows, which Burton hosts.

“We’re very diversified,” he says. “And that would be a big word for any entrepreneur today.”
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