Staged for Upsell
Joanna Lane turned a background in marketing and trade show management into one of Atlantic Canada’s most successful home staging companies, Staged For Upsell. While staging madness has yet to hit Halifax with the same intensity as it has Canada’s larger cities, Lane has still been able to build a highly successful business. After four short years, she has already had her work seen on HGTV’s Humble Home Hunters and has been named one of the top 10 vacant home stagers in Canada by the Real Estate Staging Association.
“People think it’s very glamorous,” Lane says of life as a well-known home stager, “but it’s very physical, demanding work. You have to be a really good multitasker. You have to run a business, not just stage.”