RE/MAX Affiliates Realty
In 2015, Kevin Grimes was running one office with a staff of 14 agents for Century 21, watching RE/MAX gobble up market share in the area. Impressed with the company’s growth and “seeing the writing on the wall”, Grimes switched his affiliation and purchased RE/MAX Affiliates Realty, which is experiencing its own incredible growth. Grimes now oversees nine offices and a staff of over 120 agents.
In adding agents to the Affiliates team, Grimes eschews the commonly demonstrated belief that more agents automatically means more revenue.
“We’re very careful with who we bring in, which is a little bit different from a lot of models I see in my business,” Grimes says. “We’re just as happy to say no to an agent that doesn’t fit our culture as bring in an agent that does. The agents we currently have like knowing we’re very selective, that we’re not just recruiting anybody with a real estate licence.”