Charlwood Pacific Group
When asked about his proudest accomplishments in the two years he has been CEO of Charlwood Pacific Group, Century 21’s parent company, Martin Charlwood speaks with obvious pride in the strides the company has made in its technology. By leveraging RealSatisfied, Century 21 became the first real estate company to allow its customers to rate their agent experiences, a step that Charlwood hopes will appeal to both millennials and those potential clients skeptical of an overcrowded industry. Charlwood is also excited about the company’s use of BombBomb’s online video streaming service, which allows agents to enhance their listings with short, sharp video presentations.
Charlwood says convenience is a major concern when it comes to the technology Century 21 provides its agents. Its integrated platform, which the company has been investing heavily in for over a decade, is one of the industry’s best, combining a reliable customer facing website with a powerful back-end CRM system.
“We have a system whereby you are able, as an agent, to join Century 21 and have all the tools at your fingertips that allow you to best market a listing for a customer,” Charlwood says. “We want the agents focusing on knocking on doors and getting listings, and not having to fuss with the technology needed in today’s competitive environment.”