Main Street Realty
Mike Cartwright prides himself on running a technology-focused real estate company. Main Street Realty, which Cartwright founded in 2010 and built into the 130-agent, six-office powerhouse it is today, is 100% paperless and on the leading edge when it comes to marketing its properties.
“The average TREB agent sells two properties a year,” says Cartwright. “And when they go to market a consumer’s home, they put it on the MLS, they put a sign up and pray another agent will sell it. We teach agents to spend money on marketing and exposing the property.”
Each Main Street listing receives its own custom website and is seen by over 100,000 potential buyers on Facebook and Twitter and countless more on Rogers TV. Cartwright says Main Street also reaches out to two of its biggest consumer groups, Chinese and Persian buyers, and markets to them in their native languages. Main Street even manages to get around Chinese censorship of western websites by listing their properties on top-ranked sites in Asia.