Sutton Group Seafair Realty
In his 30 years in the industry, Scott Russell has spent a great deal of his time working for both the Real Estate Board of Greater Vancouver and the British Columbia Real Estate Association.
Even though he will be stepping away from BCREA after spending the past two years as president and immediate past president, Russell says participation in such a group is something agents should consider.
“There’s always a discussion – are we an industry or a profession?” Russell says. “And if you want it to be a profession, then we have to act like a profession. And a lot of that is engagement.”
Russell is now focusing 100% of his attention to his duties as general manager at Sutton Group Seafair Realty, attracting and retaining agents with competitive costs and excellent support.
“We try to run it more as a boutique type operation,” he says. “I think the difference is more personalized service. We certainly have a higher level of support staff than organizations of similar size and that’s been really important to us.”