Coldwell Banker Rescom Realty PA
Prince Albert, SK

Agents like Jesse Honch are why we felt the REP 200 needed more small market representation. Honch is the No.1 Realtor in Prince Albert, in the top 1% of Coldwell Banker agents worldwide and, in 2016, crossed the 100-ends threshold in a slackening local market.

“I'm not here to sell clients a property,” he says. “I'm here to provide any information they need to make any decisions in any real estate transaction. I want to change the game; I want the public to feel comfortable in dealing with a Realtor and to change the perspective that we are all here just for the pay cheque.”

Honch says providing clients with the information they need in the future is going to depend heavily on an agent’s technological literacy.

“Personal service will always be important, but I feel we will see more disconnect from personal selling, with agents becoming information providers,” he says. “Instant responses to clientele will be a must. The digital age will continue to grow and I won’t be surprised if in a couple of years we are doing showings from the office in a VR setting.”