RE/MAX REAL ESTATE CENTRE
Cliff Rego’s team was dominating the Kitchener- Cambridge-Waterloo area back when they were still a part of the RE/MAX family, but since branching out on their own they have been able to diversify and hone their expertise, which Rego says has been the key to increasing their sales by 40% over 2015, a year in which they moved over 420 properties. Each of Rego’s agents is a specialist in a particular segment of the market, and clients are matched with an agent custom-suited to their specific needs. “We’re not getting just anyone meeting with anyone,” says Rego. “If it’s a seller that’s calling us on a certain price point or certain area, we’re going to make sure the right agent who knows the area inside out, who specializes in that area, will meet with that seller.” Rego says the strategy hit its stride five years ago; since then the team has been on fire.