ROYAL LEPAGE REAL ESTATE SERVICES
“The face of real estate is changing on a daily basis,” says Dan Cooper, “so I think if anyone wants to be successful these days they have to be a bit of a chameleon.” Cooper’s continued success in the GTA has been the result of anticipating and adapting to changes in the market since 1990. “You have to have products and services well above what other people are doing. You have to have the latest and greatest inventions and concepts to utilize – otherwise you will be left behind.” Cooper’s group is on the leading edge when it comes to changing technology – most notably their use of LinkedIn and 3D – and respond quickly to shifts in the market. When
Cooper realized the frequency with which his properties were entering into bidding wars in the spring, he developed a method of keeping new properties exclusive as a way to generate hype while preparing the marketing back-end.
“Anything’s that working we embrace.”