RE/MAX REALTY SPECIALISTS LTD
St. John’s, NL
Finding a niche in a small market can make all the difference. By focusing on new construction in the St. John’s area, Team Smith Real Estate has been able to become one of the top RE/MAX franchises in Atlantic Canada. Team leader Gil Smith says up to 70% of the team’s business comes from new construction, which often spins off into listing opportunities. “If you came to me today and you wanted to have a house built,” he says, “the first thing I’ll ask you is, ‘Do you have a house to sell?’” Estimating that 80% of new home buyers have older homes to sell, Smith sees these clients as potential double customers that help reduce the effort needed for soliciting.