SUTTON GROUP WEST COAST REALTY
James Garbutt and Denny Dumas partnered up three years ago, but it wasn’t until 2015 when the team began generating huge numbers, selling 108 properties; in the first six months of 2016, the Garbutt Dumas Team had already sold 100. Improved systems and the blossoming of Garbutt’s partner have been factors in the team’s success, but Garbutt says SEO optimization of the business’ web content is making a huge difference.
“That is our secret weapon right there,” he says. “Five years ago, we might have done three to five sales from people finding us on the internet. This year, that might be more like thirty.”
Garbutt says SEO optimization is a laborious process with a steep learning curve, but in an age where a coordinated attack of blogs, videos and social media is key to attracting clients, an improved Google ranking should be a priority.
“When you market well and eliminate the need to have to pick up the phone and call people for business, you have a lot more time just to let the business land on your lap and do it well.”