BENNETT PROPERTY SHOP REALTY
Team leader: Marnie Bennett
“When you find a group of people who work so well together and create a positive culture and environment for success, the joy and sense of accomplishment is incredible,” says Marnie Bennett. “You feel unstoppable.”
Bennett’s success has indeed been hard to contain. Before launching her own independent brand, Bennett Property Shop Realty, she led Keller-Williams’ top worldwide team in both 2010 and 2011, selling close to 1,000 homes in just two years.
Those early triumphs put Bennett on the map, allowing her to attract some of Ottawa’s best agents. But she says agent retention is still one of her most pressing issues, despite hers earning 250% more than the average Realtor. “Agents move from brokerage to brokerage, thinking the grass is greener on the other side, or they are fooled by a fast-talking salesman who convinces them things will be so much better [at a different company],” she says. “In my experience, the agents who leave our team usually quit the profession within 18 months.”
In her efforts to remain an exemplary leader, Bennett is constantly finding new ways to keep her agents motivated, and she continues to educate herself on creating and maintaining an optimal team culture. But studying is not the same as experience, something she feels many team leaders are lacking. “Most team leaders are less than three years in the business,” she says. “I think that’s far too early, and frankly, it’s unfair to the agents on the team. Agents are relying on you to educate them, to provide the best technology and marketing systems, so you need a solid foundation of knowledge, education and money to be effective.”