EUGENE KAPLUN REAL ESTATE TEAM – RE/MAX INFINITE
Richmond Hill, ON
Team leader: Eugene Kaplun
Eugene Kaplun says starting a team has had a number of benefits, but the most important has been the ability to turn team-wide knowledge into insightful, forward-thinking advice for clients. “The biggest accomplishment for our team was to be able to be on top of market trends and to predict the market shifting ahead of time,” he says, “allocating the time to quickly and effectively educate our clients accordingly to avoid setting false expectations.”
Still young enough to have been one of REP’s 2017 Young Guns, Kaplun says one of the early mistakes he made was hiring team members who weren’t willing to cooperate. “Every team member has to be supportive,” he says, “so if your team does not consist of supportive team members, perhaps the team leader has to change the players in the team in order for it to be successful. A team member always has to give back to the team and not just expect to take.”
As Kaplun’s team’s sales increase, so do the services it provides. Clients now have access to in-house staging, moving and contracting experts. The team has also invested significant time and energy into cultivating relationships with different communities in the GTA, particularly the city’s growing Chinese population. “Having people who cater to different nationalities in an extremely vibrant and multicultural city has been one of the keys to our success,” Kaplun says.