The Platinum Team

The Platinum Team

THE PLATINUM TEAM – ROYAL LEPAGE PROALLIANCE REALTY
Belleville, ON
Team leaders: Judi Rufo and Doug Peterson

Doug Peterson and his wife, Judi Rufo, have led their Royal LePage team to the upper echelons of the Belleville market, becoming one of the ProAlliance franchise’s top four teams in the process. The Platinum Team has had its best year to date in 2017, improving on 2016’s incredible performance by more than 10%. “We would never have achieved our current level of success without a team structure,” Peterson says. “Starting a team made us a business rather than just real estate agents.”

Rather than hiring generously as a way of chasing sales, Peterson says his philosophy is to have agents approach the team instead. “We went through a revolving door period with sales associates and will hire very, very carefully in the future,” he says. “We want them to seek us out because of how we do business. They must be attracted to our culture and values.”