2016 was a momentous year for Colin Crowell – he made the leap from salesperson to broker and from agent to owner, a dream he had nurtured since first becoming an agent in 2011. Crowell’s rapid rise has been exhilarating, but not without its costs.
“I was expecting a little more personal freedom, to be honest,” he says. “I learned that I need to work smarter, not harder, and set aside more time for personal development.”
For Crowell, working smarter has involved hiring a personal assistant and leveraging new technologies. Crowell was among the first agents in the Middleton market to use a drone or do video walkthroughs. He says technological prowess will be a major factor in the future of any successful brokerage.
“I foresee technological competition heating up even more. Those brokerages with the best marketing, CRM and back-office systems will win in the long run.”