After an accident that nearly ended his life, Johnatan Basden decided to start affecting the lives of others. “I knew there was no time other than the present to get my dream started,” he says.
The past six years have seen Basden make a considerable mark on the Vaughan market. He is known for his unconventional marketing strategies and for his “think outside the lockbox” philosophy. For Basden, even the term “market” doesn’t cut it in 2017.
“In our team, we try to adopt the mentality that there is no market. Buyers and sellers always exist, real estate transactions will always happen no matter what,” he says. But Basden is still very much aware of the fluctuations in customer behaviour and how keeping them plugged into reality is key to their satisfaction.