Serge Jolicoeur, Century 21 Gold Key Realty

Serge Jolicoeur, Century 21 Gold Key Realty

Age: 33

After spending seven years at a manufacturing plant in Steinbach, Manitoba, Serge Jolicoeur was ready for a change.

“That was not what I wanted to be doing for the remainder of my career,” he says. “I wanted to be more connected with the community that I grew up in. I wanted the chance to be more involved.”

Jolicoeur has clearly found the chance he was looking for. In addition to being a two-time Centurion producer, he has also become the go-to guy for real estate advice in one of Canada’s fastest growing regions. It’s hard to imagine him being more connected to his hometown.

“Be a person,” Jolicoeur advises. “People want to talk to people. They don’t want to be sold something anymore. I’ve learned that listening, more than talking, is one of the most important things to do to build trust with a client.”