In 2015, Tarek El Attar’s RE/MAX Core Realty brokerage was recognized as the fastest growing RE/MAX brokerage in the world. El Attar says persistence and resilience have been the two qualities most responsible for the success of his team.
“As a martial artist,” he says, “I look at my work as a fight. If I give up and I don’t push through this one last time, I won’t win. Failure simply isn’t an option.” In a world of online lead generation, El Attar says his team still hits the phones as hard as anyone in the business.
“If you can sell someone your value over the phone, you can close them in person. The more people we talk to, the more successful we are as a team. And if we are successful as a team, we are successful as individuals.”