Vice-president, franchise development

The Mortgage Centre

‘Driven,’ ‘devoted’ and ‘determined’ are a few words frequently used to describe Barbara Cook and her 16-year career in finance. The former vice-president of business development at Verico, Cook helped to double the network’s sales in 2017 and brought more than 26 new brokerages on board, injecting more than $1.3 billion into the business. In 2018, she oversaw the addition of 19 new brokerages and $1 billion to Verico.

In October 2019, Cook took on a new role as vice-president of franchise development at The Mortgage Centre, where she’ll help implement improvements to drive results and grow the business. Also a proud member of WIMI, Cook says she’s “on a mission to help pave the way for other successful women in this industry by way of inspiration, mentorship and coaching.”