Chief financial officer

Magenta Capital Corporation

Kelly Evans has played an integral role in Magenta Capital Corporation’s success since she joined the team in 2012. At that time, the company had eight employees; today, there are more than 30. While her official title is CFO, Evans also fills the role of CHRO and CIO, setting the vision and strategy for all corporate operations. She is directly involved in evolving the company’s culture and works to scale teams in a people-focused way. She has developed recruitment and onboarding programs, provided professional development opportunities, and promoted employee health and wellness. “She has her finger on the pulse of day-to-day operations,” a colleague says.

Finding ways to increase efficiency and cultivating a motivated, ambitious culture are just two ways Evans seeks to serve her team – “and yet I still get excited to use a spreadsheet,” she says.