Director of operations

SafeBridge Financial Group

After 20 years in the mortgage industry, Paula Needler says she still gets excited about helping brokers meet and exceed their goals. Needler started her career with CIBC, then moved to Mortgage Alliance as a consulting support manager before joining SafeBridge Financial Group as the director of operations and compliance, where she has helped support more than 400 mortgage agents. At SafeBridge, Needler puts a priority on ensuring the best practices and processes are in place to allow team members to focus on building their mortgage practice.

Needler says her favourite part of her role at SafeBridge is the ability to wear many different hats at one time. “Whether I’m focused on coaching, operations, marketing, team planning or sales, I love the challenge of constantly learning and growing in order to better serve my agents,” she says. “Watching our team and team members reach and exceed targets year over year is a gift, and one that I take very seriously. Seeing the team grow and succeed in a competitive industry is as satisfying as it is challenging.”