Entrepreneur Arlene Dickinson has joined forces with Scotiabank to help drive awareness of financial prudency. The former star of Dragon’s Den who is CEO of Venture Communications and a self-made millionaire helped launched the New and Improved campaign this week with a live Twitter chat and said: "Saving even a small amount each day can put you on the right track to achieving your financial goals. Scotiabank is helping Canadians plan ahead and make smart financial choices." The campaign aims to help households plan their financial future and throughout the summer there will be a $1500 weekly prize for consumers who engage with the campaign.
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