Commercial landlords using ‘staging’ to attract tenants

By Steve Randall

Residential property sellers often use ‘staging’ to make a vacant home more attractive to prospective buyers; now it seems commercial landlords are doing it too.

Real estate firm CBRE says that rather than presenting a ‘shell’ to prospective tenants, landlords are helping them visualize how the space may be utilized.

“First impressions in real estate – residential and commercial – are key in selling a potential occupier on a space,” said Werner Dietl, Executive Vice President and GTA Regional Managing Director of CBRE Canada. “However, unlike residential staging where once a showing concludes, the furnishing is removed, the office staging remains intact even after the tenant moves into the space.”

The staging includes creating meeting rooms, kitchens, and a mix of open workspaces and offices.

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