Commercial real estate must innovate

The commercial real estate sector must embrace data and analytics to remain ahead of the game.

That’s the view of Altus Group which says that the commercial sector is suffering from a lack of technology integration which hampers decision making.

“To succeed in today’s CRE market, firms need more than great assets, tenants and partners. The ability to capture, analyze and understand the growing amount of data that is available is critical to driving strategic decision making,” said Robert Courteau, Chief Executive Officer, Altus Group. “Our report highlights the challenges and opportunities the industry is facing and underscores the importance for CRE firms to invest in a strong data strategy.”

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