Edmonton real estate firm joins global franchise network

Edmonton real estate firm Rock Point Realty has joined the growing global franchise network Realty Executives International as it begins its push into Western Canada.

The Arizona-based network now has over 8,000 agents in 500 locations worldwide and Rock Point adds its 15 brokers into the mix.

Rock Point will rebrand as Realty Executives Vision. The brokerage has grown since it was founded 7 years ago and will continue to be led by top 5 per cent-performer Darlene Reid, joined by husband Steven Reid as the firm’s new broker. He is a lawyer and Realtors Association of Edmonton instructor.

“We’re investing millions of dollars in expansion throughout Canada, with over 20 corporate owned locations and nearly 100 employees, as well as hundreds of agents and dozens of Realty Executives franchises,” says David Tedesco, CEO of Realty Executives International and True North Companies.

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