A new sales and digital marketing platform for new homes developments has been launched by two major real estate firms.
Douglas Elliman Development Marketing and Knight Frank’s FOLIO platform utilized the tech know-how of enterprise software company Collabra to develop a powerful technological tool to aggregate, organize and share new development information with buyers' agents around the world.
The platform connects more than 21,500 real estate agents and their clients around the world to real-time information about each new development in Douglas Elliman | Knight Frank Residential's global portfolio, valued at approximately $87 billion.
"Global connectivity is no longer a supplement to domestic new development property marketing efforts. It is a mandate," said Susan de França, President and CEO, Douglas Elliman Development Marketing. "With FOLIO we have created a game-changing platform for our developer clients, international buyers and their real estate advisors. By providing immediate access to the information most critical to buyers when considering a property purchase outside of their local market, FOLIO empowers all stakeholders with the data needed to facilitate global transactions."
The platform translates information into 7 languages and information about the developments includes unit availability, pricing, custom marketing print collateral, photography, floors plans, video content, market reports, neighborhood guides, sales and rental comparable data and sales team contact information.