Two leading personal finance media brands are coming together as Ratehub acquires MoneySense.
Ratehub Inc, which operates financial product comparison site Ratehub.ca and mortgage brokerage CanWise Financial; is acquiring MoneySense from Rogers Media.
The combination will allow the two brands to reach significantly more Canadians each month, although the two will continue to operate as distinct brands.
"At Ratehub Inc., our mission is to help Canadians make smarter financial decisions. Acquiring MoneySense was the next step in this mission, allowing us to give more Canadians the advice, tools, and insights they need to take control of their money," said Alyssa Furtado, co-founder of Ratehub Inc. and CEO of Ratehub.ca. "We want to maintain MoneySense's brand as a trusted source of financial advice for Canadians, and we believe it has even more room to grow."
Ratehub raised $12 million in February 2018 in a series A investment and James Laird, president and CEO of Ratehub Inc. and CanWise Financial, says the acquisition of MoneySense helps the firm achieve its aim.
"Core to the Ratehub Inc. mission is showing Canadians they have the option to make financial choices outside of just the big banks. Through the MoneySense acquisition, we are further establishing Ratehub Inc. as Canadians' first choice when seeking new financial products, putting us on the path to becoming the number one personal finance destination in Canada," said Laird