RE/MAX has unveiled a new look for its iconic brand

RE/MAX has unveiled a new look for its brand, the first in the 44 years of the growing global real estate firm.

The iconic red, white and blue hot air balloon remains of course, but it has been refreshed to be brighter and more modern. The firm received feedback from around 20,000 home buyers and sellers before deciding on the brand refresh.

Great brands evolve and RE/MAX is no different,” said Christopher Alexander, Regional Director, RE/MAX INTEGRA, Ontario-Atlantic. “We believe the updated balloon, wordmark and family of brands will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing. It’s a fresh, forward-looking design for a fresh, forward-looking organization.”

The new design was revealed Monday to hundreds of franchisees at the annual RE/MAX Broker Owner Conference in San Francisco.