Laurentian is boosting its transition towards greater digital banking by creating a new role to lead product development and distribution across Canada.
Craig Backman becomes Executive Vice President, Personal Digital Banking and is also appointed president and CEO of B2B Bank, overseeing the financial group’s network of independent advisors and brokers.
“I am very happy to welcome Craig to the Executive Team as we enter a critical phase of launching digital offers, a key milestone of our transformation plan,” said François Desjardins, President and Chief Executive Officer. “This year, we have successfully implemented the foundation of our core banking system and are continuing successive product and account migrations. We are pursuing the development of digital and mobile offers. Craig’s strategic acumen and understanding of how to leverage digital capabilities will be instrumental to the success of our new endeavour.”
Backman started his career at Proctor & Gamble before entering the finance industry with RBC in 1997, leading the bank’s first moves into the digital space. After a few years at a marketing agency, he returned to the finance industry at TD Wealth and TD Bank.
